180 Days to ROI on SEO

Have you ignored your website? 

Every lawyer and doctor we work with wants to know one thing: How long before we get results from our website? 

In other words: How long before the money invested in this expensive website and monthly SEO & SEM fee comes back to us in revenue from paying clients? We tell them six months or less.

There's No Mystery

It's not a mystery or a secret as to what "results" we mean. Lawyers and doctors need calling clients who want to make an appointment with them. That's what a successful website should do. 

The Marketing Square builds, manages and gets websites to the top of Google for busy doctors and lawyers. We tell our clients that it’s about 180 days to ROI on SEO. What we mean is that you’ll be getting phone calls regularly after the first six months. 

Six Months?!

Six months may seem like a very long time, but how long have you ignored your website? 

Have you let your website sit stagnant since 2008? Google won’t accept that website as a strong online resource until you’ve rebuilt your reputation. Would you read your website as it sits right now? Neither will Google, Yahoo or Bing.

180 Days to ROI on SEO 

Officially, we tell clients 180 days or less you'll get new business. In six months, if you let The Marketing Square

Websites are complex and challenging.

manage your website turnkey, we'll get your business the ROI on SEO that you're demanding. 

No, we cannot and will not guarantee results. But we have proven results in legal and medical websites regularly since 2010. 

We Don't Accept All Clients

We will not take on a client if we know that the proposition, the business, client or service cannot perform well or will not deliver. 

From our side, we've turned down business because we knew that what the prospective client wanted to do could not be done. It's ridiculous to expect that anything can be sold online. The Internet is not a magic box that spits out money. 

Quality Advertising and Skill

Homemade websites look homemade.

The Internet is just a conduit for products and services. There are a myriad of things that come into play and most cannot be controlled. That's what's frightening and frustrating to business owners who have to use the Internet to market their business. There's a lot of confusion over what to do, how to do it and why or when to do something. 

Don't DIY a Website

The average business owner cannot expect to execute an online marketing plan and bring in their own business online. It's too hard to build and manage a website. 

A homemade and managed website looks homemade and very unprofessional. Don't DIY a website particularly if you're an attorney or a doctor. Sitting in front of your computer and recording a video in your office, sleeves rolled up, is not a good look. 

The Marketing Square specializes in legal and medical websites. Ready to get started? We look forward to hearing your story.

Dear Google: Upgrade Google Plus, Google Blogger, Google Domains

Dear Google, 

Here are a few suggestions for fixing major issues with Google products to retain existing users.

Verify All Google Plus Profiles

Google Blogger should be more user-friendly.

Google should make an effort to eliminate all fake Google Plus profiles. +The Marketing Square and +Rebekah Brown and our clients enjoy G+ because it's an international platform.

Clients, businesses and entrepreneurs can make genuine introductions through Google Plus. However, in the last year, there are so many spammers and fake profiles that it's impossible to have a valid profile with actual followers and meaningful interactions.

You should weed out the trash because there is a core group of users who like Google Plus, but you're losing us because of the garbage accounts that take away the value.

Verify Google Plus Account Users

People should have to verify profiles just as businesses have to verify their accounts. Your competitors Facebook and Twitter have a means for vetting the accounts which validates the entire platform. No one wants spammers, garbage and fake profile followers.

Make Google Blogger Simpler to Setup and Use

You should be pushing your Google Blogger with easier access to the Blogger URLs, and with a simpler template setup for new users. Blogger could be competition to SquareSpace if you actually organized it from a users' point of view.

1. You offer Google Domains
2. You offer Google Blogger
3. Tie-in the Google Plus account and you have an international location for entrepreneurs and businesses.

Simplify Google Blogger, Offer Packages

Google Blogger has an awkward and difficult location process. Allow users to share their blog with a Google Domain and simple setup for one price. Add the Google Plus profile and you have a user-friendly platform on the most powerful search engine in the world.

Use Everyday People to Test Your Products

Google products seem to be setup by the most technologically complicated staff. Google should hire everyday people to tell you an easier way to explain your products.

Google has cryptic, complex and unnecessary steps to almost every Google product. More consumers and entrepreneurs and businesses would use your products if you make them user-friendly.

Be the Alternative to SquareSpace

The Google Blogger platform should be simpler to use to compete with SquareSpace. Google

There's value to Google Blogger, Domains, Google Plus.

Blogger has been around for a long time and could become the alternative to SquareSpace.

Blogger has a platform that could be made easier for users. I set them up for my clients but it's always layers of time to design and create what could be much faster and leaner for non-tech-savvy users.

Offer some templates with a few clicks here and there, and the ability to change colors and Bingo! You'll have a SquareSpace competitor with content that is owned by the owners AND the ability to own a domain through Google Domains which are $2 less than GoDaddy.

Just my 2 cents.