DIY Website Management May Work for You

Keeping up with the traffic-driving activities is not easy for clients who have new websites. What seems easy when the activities are carefully explained, it often becomes a chore.  New website owners who want to DIY (do-it-yourself) their websites suddenly get caught up in the business and slack off.

The Marketing Square has three kinds of clients:
1. DIY clients regularly blogging, using social media and online activity to drive website traffic
2. Clients who pay us to handle these activities for them
3. Clients who haven't touched websites since they were turned over to them

All clients are taught by The Marketing Square how to use their websites, social media and an array of online activities to keep traffic going. We tell all clients to blog at LEAST three times a week

Training Wheels Off: Some Make It, Others Wipe Out

But when the training wheels come off some ride off easily while others are completely overwhelmed by the prospect of blogging for the rest of the life of their website.

Then they get mad at us when they don't get traffic. But we clarify the responsibility and the fact that just like electricians, doctors, lawyers, babysitters we do not work for free.

While it would seem simple for us to throw a client a bone with free blogging, social media and other online activities, it's unrealistic.

We're not selfish, but like other businesses we must have revenue. We do have pro bono clients and work with charities to provide an array of services including:

• Free hosting
• Free e-mail
• Blogging
• Social media
• Marketing
• Repairs
• Event and fundraising consultation

This Marketing Square pro bono clients includes:

• Hollow Creek Farm Equine & Canine Rescue in Enoree, South Carolina
• Florida Opera Theatre Opera Productions in Orlando
• Rebuild Globally Earthquake recovery efforts in Haiti
• BASE Camp Children's Cancer Charity in Winter Park, Florida

It's Easy to Say, Tougher to Write and Do

When The Marketing Square provides clients with the keys to the website which is actually the password and user name. But more importantly we also provide team and owner training. We require clients to video or voice record sessions. This way clients may keep to watch later when key aspects of the online activities are forgotten.

We do this so that every client knows how to:

• Open the website
• Post a blog, press release or article
• Video
• Photos
• Use and post social media 
• Other online activities that will help drive website traffic
• Record and upload video to YouTube

Clients Learn to Post Photos, Video, Blog, Use Social Media

We show all clients how to post conveniently to their social media and always teach clients the premise that they must stay active online and that if they don't they will not receive website traffic.

We provide affordable prices and work with clients to achieve realistic goals within the budgets they provide. Website work is detail-oriented. Quality original content costs because it's written specifically to the clients' target audience using their voice, takes brand and service knowledge. Ditto on social media and other online activities.

If you're trapped in the grasp of a webmaster who won't show you how to open your own website or is holding you hostage or you would like to try managing your own site give us a call. We only work in WordPress because of its search-engine-friendly application and ease of use for owners.

The Marketing Square is located in Madison, Wisconsin, and Winter Park, Florida, We will work with you wherever you are and provide screen shares, Skype or in-person lessons and meetings. We will come to you if you're in another state because concierge and face-to-face business is the best way to begin a partnership.